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Pure Genius: A Smart Hardwood Floor That Cleans Your Air

Posted on March 12, 2014
by Susana Escamilla
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We recently blogged about new technology equipment that can help consumers with vital information on the indoor air quality in their homes. I recently read an interesting article on wood flooring that can help your indoor air quality.  Wood floors that can help your indoor air quality sounds interesting to research more about this subject. The company Lauzon, a hardwood manufacturer who transforms lumber into premium wood flooring introduced Pure Genius. Pure Genius can be considered as a smart hardwood floor. According to the Lauzon website, Pure Genius is described as, “a light-activated, air-purifying agent made of Titanium Dioxide (TiO2) integrated into Lauzon’s Titanium floor finish. Activated by natural and artificial light, it breaks down toxic contaminants (VOCs) on contact and transforms them into harmless molecules. Its constant and consistent action is so effective over time; it makes indoor air up to 85% cleaner.”

The company has a calculating tool that gives you an example of why Pure Genius is a environmentally friendly product. For instance, if a consumer who wants to install this product in their 900 sq. ft home or an area that is 900 sq. ft, is equivalent to having two trees in their home. This calculation illustrates the purifying effect that the smart hardwood floor has in a home.  The company also claims that it can help reduce odors such as cigarette smoke, pet odor and other household odors. It can also help reduce the symptoms of respiratory problems because it eliminates the air of VOC’s. What do you all think of this concept? Tell us what you think by leaving a comment or sharing your opinion by visiting our social media sites via Facebook and Twitter.

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